Australian healthcare providers earn strong ratings but struggle to convert reputation into digital visibility
Across 541 Australian healthcare businesses surveyed this quarter, the cohort holds a median rating of 4.6 and a median 46 reviews, yet a median RADAR score of 46.9 points to soft digital foundations. Reputation is not translating into search presence, authority, or website performance for much of the field.
Strong ratings, thin digital footing beneath them
The cohort's median 4.6 rating and 46 reviews signal genuine patient trust, yet around 13.8 per cent show a reputation that outpaces their broader digital performance. High-rated providers are leaving that goodwill stranded, with 65.6 per cent sitting in the digital bottom tier. Reviews alone are not carrying these businesses across the line.
Low authority keeps providers hard to find
Median domain authority sits at just 22, indicating limited search standing across the field. About 5.8 per cent record low estimated traffic and 2.8 per cent are effectively invisible in search, based on third-party approximations. For a sector where patients search before they book, this reach gap is material.
Two-thirds growing while a third slips back
Roughly 63.2 per cent of the cohort are growing while 35.4 per cent are in decline, a clear divergence within the same industry. Notably no businesses have fully collapsed, suggesting the declining group is losing ground rather than exiting. The gap points to uneven adoption of digital fundamentals across providers.
Only three per cent reach the top tier
Just 3.0 per cent of providers qualify as Accomplished, while 48.6 per cent remain Emerging and 19.8 per cent sit off the radar. With WordPress and Squarespace common and a meaningful share on no detected platform, many sites are underbuilt for conversion. Turning traffic into bookings is the clearest opportunity for the field.
| Region | Businesses | Median RADAR | Accomplished | |
|---|---|---|---|---|
| NT | 1 | 57.8 | — | |
| TAS | 5 | 50.6 | 1 | |
| ACT | 8 | 50.1 | — | |
| VIC | 136 | 49.5 | 5 | |
| SA | 39 | 48.1 | 1 | |
| QLD | 82 | 45.6 | 3 | |
| NSW | 135 | 44.3 | 4 | |
| WA | 54 | 44.3 | — |
Smaller cohorts shown for indication only.
Share of the cohort with each tool detected (BuiltWith). Businesses may run more than one.
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