How the RADAR score is built
The RADAR Register is a subscription digital-performance benchmark for Australian and New Zealand businesses — an initiative of Redfox Digital. Every business is measured on the same five pillars and ranked against its own industry, so a score answers one question: how do you actually compare to the field you compete in?
Each pillar is scored as a percentile rank within your industry cohort — the share of that cohort you outperform — then combined into a weighted composite out of 100. The letters spell RADAR.
Reputation
Google rating and review volume — the trust customers can see before they call.
Authority
Backlink profile, referring domains and domain authority — how much the wider web vouches for you.
Digital experience
Message clarity, trust signals, conversion cues and visual maturity, assessed from your live site.
Activity
The 12-month direction of search visibility — whether momentum is building or fading.
Reach
Organic search traffic and ranking keywords — how many people actually find you.
The weighted composite places each business in one of four tiers. Tiers are cohort-relative: reaching Accomplished means leading your industry, not clearing an absolute bar.
Verified public sources
Google Business Profile (rating & reviews), third-party search estimates for authority, traffic and keywords, your live website for the digital-experience assessment, and public technology detection. No private or self-reported data.
Aggregated & anonymised
Industry reports only ever show cohort aggregates. Individual competitor figures are never disclosed. Search and traffic figures are third-party estimates, presented as approximations, not exact counts.
Ranked within a cohort
A cohort is an industry within a country for a given quarter. A cohort is only published once it reaches a minimum size, so every percentile is drawn from a meaningful field.
Refreshed each sweep
Cohorts are re-swept periodically and each sweep is frozen, so scores are always attributable to a point in time. Missing inputs lower a pillar's confidence — they are never invented or filled with averages.
RADAR is a comparative benchmark of digital performance: how visible, credible and findable a business is online, relative to its industry. It is not a valuation, a credit rating, or a judgement of the business itself — a low score reflects digital presence, not quality of service. Where a pillar can't be measured for a business, its weight is redistributed across the remaining pillars and the result is flagged as partial, so a score is never padded with data we don't have.